Key Findings


In 2018, Dalia decided to look into the state of the Market Research industry and survey our colleagues across a portfolio of organisations globally.

This report examines the current state of market research by gathering the opinions from over 150 account, project, and procurement managers in the industry. The goal of the report is to identify shared struggles within the industry at large, learn from each other and work together to promote effective solutions.

The data in this report was collected by Dalia Research from June 20th, 2018 through July 30th, 2018.

34% of our respondents already automate the fieldwork monitoring process.

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Australia is the country where more coverage is needed the most.

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Data Quality is the most important factor for sample providers.

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Using insights to shape a better future for the market research industry.

This free report covers variety of aspects of the industry, such as:

  • Research Project Process
  • Automation
  • Target Groups
  • Sample Providers
  • Mobile Optimisation
  • Average Cost per Sampling Set up
  • Country Coverage
  • and many more…

Fill the form to access the market research industry survey results.