Capture a rapidly growing market

Europe’s consumers increasingly want their homes powered by clean sources of electricity. This report helps you understand these consumers by answering the following questions:

  • Where in Europe is the demand highest for household electricity from renewable sources?
  • How many people are willing to pay more for a home electricity plan with a renewable energy component?
  • Which consumer groups should you sell your renewable energy plans to and how can you reach them?

Published: December 2016     Pages: 15     Price: €99


Why Read This Report?

Identify demand and growth potential for household renewable energy plans across seven of the EU’s major economies. With the market analyses on consumers’ preferences included in this report, you will be able to locate and understand your most promising potential customers.

What’s Inside?

This report provides a straightforward and visually engaging analysis of consumers’ responses to the following questions:

  • Do you have a renewable energy component in your home electricity plan?
  • Would you be willing to switch to a plan with a renewable energy component if it:
    • Cost a bit more?
    • Cost the same?

The report is based on interviews with nearly 12,000 European consumers, and country-level data is available for France, Germany, Italy, Netherlands, Poland, Spain and the United Kingdom.

To help you retain and reach out to interested customers, the responses are broken down across the following consumer profile dimensions:

  • Age
  • Household Size
  • Disposable Income
  • Gender
  • Likelihood of switching energy supplier
  • Life Events and other major purchase intentions
  • Employment Status
  • Social Influence levels


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