Ethical Business in Europe

This report reveals what European consumers think about your industry’s ethical practices and how it affects their purchase decisions. It answers the following questions:

  • What is the ethical reputation of your industry compared to others in Europe?
  • What do different consumer groups such as main grocery shoppers  or social influencers consider as the ethical strengths and weaknesses of your industry?
  • Where does your industry need to improve?

Published: December 2016     Pages: 15     Price:  €99

Why Read This Report?

Prioritize and plan CSR activities in Europe by learning which countries and consumer groups have the most or least favorable view of your industry.

What’s Inside?

An analysis of how consumers perceive your industry for the following ethical attributes:

  • Treating workers fairly
  • Ensuring product safety
  • Paying their fair share of tax
  • Preserving the environment
  • Making truthful advertising / marketing claims

The report is based on interviews with nearly 12,000 European consumers, and country-level data is available for France, Germany, Italy, Netherlands, Poland, Spain and the United Kingdom:

  • Age
  • Disposable income
  • Education
  • Gender
  • Environmentally Conscious Consumers
  • Social influencers
  • Politically engaged consumers  
  • Purchase intenders (cars, electronics etc.)
Where Does Your Industry Rank?


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