Customer Switching Behaviour in Europe

This report aims to help you increase your customer retention rate and get into the mindset of customers who are considering switching. It answers the following questions:

  • How many Europeans are considering switching banking service providers?
  • Where and who are the European customers looking for alternative bank account providers?
  • Which services are most important to people considering switching bank?

Published: December 2016     Pages: 15     Price: €99

Why Read This Report?

Find out retail banking satisfaction, switching intentions and service drivers for European consumers to hone your marketing and customer retention activities.

What’s Inside?

This report explores consumers’ responses to the following:

  • How likely are you to switch banking provider in the next 12 months?
  • How satisfied are you with your bank?
  • What banking services are most important to you when choosing your bank?

The report is based on interviews with nearly 12,000 European consumers, and country-level data is available for France, Germany, Italy, Netherlands, Poland, Spain and the United Kingdom.

The report illustrates who these consumers are and how you can best reach them based on their consumer profile dimensions:

  • Age
  • Education levels
  • Disposable Income
  • Gender
  • Demand for loans (and major purchase intentions)
  • Employment Status
  • Social Influence levels


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