Only a few hours after the British voted to leave the EU, Google reported basic questions such as “what happens if we leave the EU” had more than tripled in the UK. This raises questions about how closely we follow elections news, and how much we actually think about different candidates’ platforms before voting. So we asked 12.000 Europeans across 28 countries to find out how much thought Europeans put into their vote.

We found that 3 in 4 Europeans say they follow election news very or somewhat closely and  30% say they think a lot about different policy proposals before elections. Looking deeper into our results, we saw that older Europeans put more thought into voting: attentiveness to election news and candidate platforms increased with respondent age. Finally, more than 60% of those over 55 years old follow election news very closely, while less than half of those under 25 do so.

In our next post, we will look at how election attention differ across major European countries. Stay tuned!