UK Neobanks Continue to Charge Ahead

In the last post we took a deep dive into the UK banking industry using Dalia’s…


luxury car

Brand Tracker Case Study: Luxury Car Brands in America

Dalia has sung the praises of brand tracking many times, but today we’ll…


brand tracking

Brand Tracking Gone Wrong: the Vicious Circle

The Common Nature of Business Problems There is one good thing that all…


brand tracker

Brand Tracking: the Solution to the CMO’s Eternal Struggle

Imagine you’re selling a product: delicious lemonade made from the…


brandtracker

Brand Tracking for Startups

Understanding consumers is important for companies of all sizes and…


Tracking Short-term Branding Success

We spoke to more than 40 startup brand managers and this is their shared…