Dalia will conduct a global survey on the 2016 U.S. Presidential Elections in 100 countries, representing 80% of the world’s population

Understanding the global repercussions

As commander-in-chief of the world’s foremost superpower, the President of the United States is perhaps the most influential person alive. Decisions made from the oval office have a profound impact on the global economy, international cooperation, peace and security.

But as the face of the United States, the President’s ability to shape America’s brand is arguably his/her greatest source of power and influence. Understanding the world’s perception of this leader, and how it affects America’s global image can provide tremendous insight into how the world will respond when Americans choose their next president.

According to Pew, from 2009 to 2016, the global image of the U.S. under Barack Obama’s presidency improved significantly, particularly in Europe and Asia. As the world anxiously awaits the upcoming US elections in November 2016, it is unclear if the incoming president will enjoy the same level of confidence and support from the world that Obama received.

Feeling the pulse of the world

At Dalia Research we are interested in understanding what the world thinks about the U.S. Presidential candidates. How do they view Hillary Clinton and Donald Trump? Whom would they vote for, if they had the choice? How do they think the candidates would influence relations with their country?

Because of our unique technology and ability to leverage smartphones’ global use, Dalia Research has the ability to conduct a survey with 1,000 respondents from each of 100 countries, representing nearly 80% of the world’s population.

Roughly one third (2.6 billion) of the world’s population today owns a smartphone. By 2020, total users are expected to surpass the 6 billion mark (Ericsson Mobility Report). Conducting surveys via smartphone not only extends our reach far beyond traditional methods, but it is also more cost-effective and time-efficient than face-to-face or telephone surveys.

Call for partners

To shoulder such a massive project, we are looking for partners who want to explore with us what the world thinks about the 2016 U.S. Presidential Elections. The fieldwork will take place in September, and results will be out in October this year. Find out more about how you could contribute as a media partner, funding partner or branding partner (we are not looking for partners for fieldwork and data collection) by getting in touch with us below.

Get in touch  –  niklas@daliaresearch.com